About Us

Born in the UK. Built for the Bold.

Just Hype launched in 2011 with a single bold vision: to disrupt the streetwear market with standout style, fearless design, and unbeatable energy. What began as a grassroots fashion movement quickly grew into one of the UK’s most recognisable
lifestyle and accessories brands — known for transforming everyday essentials into statement pieces.

The UK’s #1 Back to School Brand

We are proud to be the leading Back to School brand in the UK, with millions of students choosing Hype for their
backpacks, accessories, and schoolwear every year. Our influence extends beyond the classroom — inspiring confidence and individuality in every setting.

Accessories Designed for Every Season

Hype is an all-year-round accessories and lifestyle brand, blending fashion, function, and individuality across every season. From backpacks and lunch bags to travel gear, our collections are designed to fit every part of your lifestyle. With bold prints, premium finishes, and iconic branding, each product is made to stand out — and stand up — to everyday life.

Now in the UAE

Now launching in the UAE, Just Hype brings its signature energy to the region with collections that merge
British street culture with global style. Whether you're heading to class, the gym, or out with friends — there’s always room for Hype.