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Comes with a charm
Built to last the year
Free UAE delivery over AED 200
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15% OFFHype Pool Fade boys' school bag set — bold design for school in UAEBackpack Iconic Set of 3 Pool Fade
Backpack Iconic Set of 3 Pool Fade Sale priceAED 270.00 Regular priceAED 325.00
15% OFFHype Purple Happy Flowers girls' school bag set — bold design for school in UAEBackpack Iconic Set of 3 Purple Happy Flowers
Backpack Iconic Set of 3 Purple Happy Flowers Sale priceAED 270.00 Regular priceAED 325.00
Hype Black Happy Flowers girls' school bag set — bold design for school in UAEBackpack Iconic Set of 3 Black Happy Flowers
Backpack Iconic Set of 3 Black Happy Flowers Sale priceAED 270.00 Regular priceAED 325.00-17%
Hype Pink Graffiti Stars girls' school bag set — bold design for school in UAEBackpack Iconic Set of 3 Pink Graffiti Stars
Backpack Iconic Set of 3 Pink Graffiti Stars Sale priceAED 270.00 Regular priceAED 325.00-17%
Backpack Maxi Set of 3 Pink Disco LeopardBackpack Maxi Set of 3 Pink Disco Leopard
Backpack Maxi Set of 3 Pink Disco Leopard Sale priceAED 320.00 Regular priceAED 375.00-15%
15% OFFBackpack Iconic Set of 3 Pink & Purple Glow ButterflyBackpack Iconic Set of 3 Pink & Purple Glow Butterfly
Backpack Iconic Set of 3 Pink & Purple Glow Butterfly Sale priceAED 270.00 Regular priceAED 325.00
15% OFFBackpack Iconic Set of 4 3D DropletsBackpack Iconic Set of 4 3D Droplets
Backpack Iconic Set of 4 3D Droplets Sale priceAED 345.00 Regular priceAED 400.00
15% OFFBackpack Iconic Set of 3 Cloud FadeBackpack Iconic Set of 3 Cloud Fade
Backpack Iconic Set of 3 Cloud Fade Sale priceAED 270.00 Regular priceAED 325.00

Meet Hype

WHAT'S YOUR WORD? Make It Yours.

The backpack they'll actually want. Their name embroidered on it. A charm that ships with every bag. Your word on your bottle. Back to school, done properly.

"A bag that's me - not a baby bag."

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Backpacks

Bold prints, built for the year.

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Matching Sets

One look, head to toe.

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New Arrivals

Latest Drop

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Hype Purple & Pink Scribble Heart insulated water bottle — bold design for school in UAELunch Ready Set of 2 Purple & Pink Scribble Heart
Insulated Bottle - 600ml Purple & Pink Scribble Heart Sale priceAED 95.00
Hype Blue & Green Electric Smile insulated water bottle — bold design for school in UAELunch Ready Set of 2 Electric Smile
Insulated Bottle - 600ml Blue & Green Electric Smile Sale priceAED 95.00
Charm Purple Pom-PomCharm Purple Pom-Pom
Charm Purple Pom-Pom Sale priceAED 15.00
Charm Blue Dolphin SequinCharm Blue Dolphin Sequin
Charm Blue Dolphin Sequin Sale priceAED 15.00
Hype Camo Crest insulated water bottle — bold design for school in UAELunch Ready Set of 2 Camo Crest
Insulated Bottle - 600ml Camo Crest Sale priceAED 95.00
Hype Purple & Green Starfish insulated water bottle — bold design for school in UAELunch Ready Set of 2 Purple & Green Starfish
Insulated Bottle - 600ml Purple & Green Starfish Sale priceAED 95.00
Charm Multi Star SequinCharm Multi Star Sequin
Charm Multi Star Sequin Sale priceAED 15.00
Charm Fuchsia Pink HeartCharm Fuchsia Pink Heart — image 2
Charm Fuchsia Pink Heart Sale priceAED 15.00

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The Matching Set

Match it up.

Bag, bottle, case and charm - that all go together. One look, head to toe, picked by her.

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Find Your Print

Find the print that's you.

A bold print for every kid's vibe.

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