A New Year, New Adventures Let’s Start 2025 the Hype Way

There’s something special about the start of a new year. It feels like a reset of fresh pages, new goals, and endless possibilities waiting to unfold. As the countdown ends and the celebrations begin, one thing becomes clear: the New Year isn’t just about resolutions, it’s about preparing for the adventures ahead.

At Hype, this moment feels extra exciting. It’s a time to look back at everything we’ve created together, celebrate what you’ve loved most, and step confidently into what’s coming next.

Wrapping Up the Year with What You Loved Most

Before we rush ahead, let’s pause and appreciate the pieces that made last year memorable. From school mornings to weekend outings and spontaneous family trips, our backpacks and essentials became part of everyday stories.

Our best sellers tell that story best: the designs you chose again and again, the ones that carried books, snacks, dreams, and a whole lot of personality. If you missed out earlier or want to grab a tried-and-true favorite, you can explore them here:
👉 Best Sellers Wrap-Up

These are the pieces that earned their place practical, playful, and made to last.

A Fresh Start Deserves Something New

A new year also means new beginnings, and what better way to welcome 2026 than with something brand new? Our latest arrivals are designed with fresh colors, updated details, and the same Hype energy you love perfect for kids heading back to school or families planning new routines.

Whether it’s a new backpack for a new class or a fun upgrade to start the year feeling confident, our new collection is all about stepping forward with style.


✨ Discover New Arrivals

Because sometimes, a small change can spark a whole new sense of excitement.

Celebrate the New Year with Smart Savings

The start of the year is also the perfect time to shop smart. As part of the Dubai Shopping Festival and our New Year Sale, we’re offering up to 60% OFF on selected items making it easier than ever to stock up, gift thoughtfully, and get ready for back-to-school without the stress.

From last-minute essentials to thoughtful surprises for your little ones, this is the moment to make the most of it.

🎉 Shop the Sale

Because celebrating the New Year should feel good for you and your wallet.

Looking Ahead to a Year Full of Hype

As school routines restart and new schedules take shape, we’re here to support every step of the journey. From early mornings to big dreams, from classrooms to playgrounds, Hype is built to move with your world.

This year, we’re focusing on more colour, more creativity, and more moments that matter.
And it all starts now with a fresh mindset, a little celebration, and a lot of excitement for what’s next.

Here’s to a year of growth, confidence, and unforgettable adventures.
Here’s to 2026, the Hype way 💫